OPPORTUNITY & RISK ASSESSMENT
- Quickly quantify new market or new product expansion opportunities
- Discretely evaluate strategic alternatives versus status quo
- Gauge management capability to deliver stated objectives
- Third party assessment of alternative technology applications
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BUSINESS DEVELOPMENT
- Innovative, creative approach to implicit business opportunities
- Disciplined and rigorous approach in uncertain situations
- Quick response to time-sensitive opportunities
- Add capability without sacrificing committed internal resources
- Protect confidential and sensitive information
- Pitch hard and fast with customized, targeted investment and sales proposals
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MARKETING STRATEGY & IMPLEMENTATION
- Apply leverage from a "customer first" linkage between business strategy, company processes and employee roles
- Segment markets into targeted beachheads to support technology adoption realities
- Build and execute marketing plans that integrate branding, advertising and promotions via electronic and traditional channels
- Plan, evaluate, recruit, develop and support traditional and electronic channels consistent with marketing plans
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